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AOL Plans to Cut 5,000 Jobs
AOL said yesterday it planned to lay off more than a quarter of its workforce -- including hundreds of employees in Northern Virginia -- over the next six months as the company restructures its business to focus on online advertising instead of dial-up subscriptions.
In a meeting yesterday morning at the company's Dulles headquarters, chief executive Jonathan Miller told employees that... Continued at WashingtonPost.com |
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XM and Google Deliver Advertising to Satellite Radio Listeners
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Google, Inc., (NASDAQ: GOOG) today announced that it has reached an agreement with XM Satellite Radio, the nation's leading satellite radio service with more than seven million subscribers, (NASDAQ: XMSR) to introduce and make available commercial advertising inventory on XM's non-music channels to Google's extensive advertising base through its dMarc media network (www.dmarc.net). As part of the deal, Google advertisers will now have a simple, automated way to reach XM's millions of subscribers nationwide and XM will have access to Google's large and small advertisers to offer... Continued on Google.com |
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Google, Yahoo! & MSN Partner To Battle Click Fraud
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The Internet's leading search engines are teaming up with an advertising trade group to find a better way to identify and measure "click fraud," a scam that has raised doubts about the Web's trustworthiness as a marketing vehicle.
The initiative, announced Wednesday by the Interactive Advertising Bureau, will draw upon the expertise of Google Inc., Yahoo Inc. and Microsoft Corp. -- the owners of the top online search engines -- to attack a problem threatening to erode their profits. Combined, the three companies control 86 percent of the lucrative U.S. search engine market... Continued on Yahoo! Finance |
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Judge Approves Google Click Fraud Settlement
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An Arkansas state judge on Wednesday granted final approval to a class-action settlement between Google Inc. and advertisers who alleged Google allowed third parties to drive up fees by fraudulent use of its Web search advertising system.
Judge Joe Griffin of the Circuit Court of Miller County, Arkansas made no changes in approving the settlement, which calls for Google to pay up to $90 million... Continued on Reuters.com |
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eBay To Test MediaMarketplace - An Ad Trading Platform
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A Madison Avenue task force has officially announced plans for testing an electronic media marketplace in early 2007.
The task force, a coalition of advertisers and agencies, confirmed that eBay will provide the technical framework for the "e-Media Exchange," reports MediaPost. Simultaneously, top agency execs are trying to convince media sellers, particularly TV networks, that the system will not commoditize their ad inventories. "The pilot will be an adjunct to the existing media buying system, not a replacement for... Continued on MarketingVox
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comScore: E-Commerce Spending to Reach $170B in 2006
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comScore Networks yesterday reported its e-commerce sales estimates for the first six months of 2006 and forecasts for the entire year.
Total online spending by consumers in the first half of 2006 totaled an estimated $80.8 billion, a 20.1 percent increase over the same period in 2005, according to comScore. Online retail (non-travel) spending increased 24.6 percent, to $46.1 billion, compared with the year-ago period; online travel spending reached $34.7 billion, a 14.7 percent gain. Continued on MarketingVox |
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