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Seven percent of the 120 million U.S. adults who use the Internet say they have created a blog or web-based diary.
The first known use of a Weblog on a news site was in August 1998, when Jonathan Dube of The Charlotte Observer published a blog chronicling Hurricane Bonnie. By the end of 2004, blogs had established themselves as a key part of online culture. Many mainstream journalists now have blogs, and many independent individuals are able to enter the mainstream media by simply pushing messages directly to the public. Currently, at the end of the second quarter of 2006, a Google search renders 178,000,000 sites referencing blogging. |
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Blogs have had mainstream media coverage; currently, approximately 78% of all Internet users know what a blog is. The interactive features of many blogs are also catching on: 12% of Internet users have used blogs to post comments or other material. Social networks and sites like Yahoo have started to offer blogs to their client bases.
Like forums, blogging sites exist for virtually every industry and subject; however, blogging sites allow for linking opportunities. Enter your favorite search engine and type in your favorite subject; you will be given a list of blogs. These blogs can be considered word-of-mouth, referral and even viral forms of marketing. Blogs attract people looking for advice, references, conversation and even networking opportunities; consequently, such a targeted channel should not be passed up.
Our team of expert copywriters will work in conjunction with you and your agent to develop campaigns, source the partners and implement this channel. Banners and simple text links are not always the answer; with our help, you can have campaigns that complement the customers' reading and sell your products and services at the same time. Sometimes called the "secret sell," this program can offer powerful and convincing facts to motivate the buyer to purchase...and purchase from you.
If you are interested in advertising through Blogging or would like more information, please fill out the form below. |
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