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Search Engine Tips & Tricks
There has been quite a bit of noise online, here we layout the information so you can separate fiction from fact.
Separate Fiction form Fact
1) Many directories list web sites alphabetically (Yahoo). When submitting to a directory or designing your title, try to make the title start with the letter 'A' or some other letter low in the alphabet.
2) Worried that you may be cutting it a little too close for resubmission time? Delete all cookies off your computer and if possible establish a new IP address before you resubmit.
3) If your site is low on graphic links and you would like to optimize for search engines which read ALT text, since use of 1x1 transparent pixel gifs has been overused, use a slightly larger transparent gif, remembering to use border="0", make a link out of it, and assign ALT text to the link. Use sparingly.
4) Be careful not to over submit. Submit no more than 3-5 pages per site to a search engine on the same day. When submitting pages from several sites, it can be an extra precaution to clear cookies and/or reboot in between submissions if you're on a dial-up connection with dynamic IPs.
5) To take the guesswork out of Search Engine Optimization, purchase a copy of Web Position Gold. It is easily the most powerful and professional optimization tool available.
6) Whenever possible, opt for hand submission over bulk submission programs. Many of the 'search engines' bulk submission programs that claim to submit your site to 900+ search engines are actually submitting to lists - not engines.
7) When hand submitting to the smaller engines, set up an 'off-main' e-mail account to catch the spam which is likely to follow your submission.
8) Try not to repeat a keyword in your Meta Tags more than three times. Go over five times and you may be asking for trouble. Also, omitting commas may help you form more phrases.
9) Review the code of competitors who outrank you to see how they did it. One of the best ways to learn is to examine what works for others.
10) When a news story breaks that will generate significant web interest, quickly develop a keyword rich and optimized page dealing specifically with the subject matter of interest. The site should contain links to other sites that provide information on the subject. Add your banner ad to this page or some text which says, "This information gladly provided to you by Your Business Name."
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